This Jacksonville Florida boutique hotel was designed by Braun and Steidl Architects and opened in 2009. The owners requested that we update the property as part of a Continuous Renewal Plan. Our interior designers integrated the current brand philosophies from the InterContinental Hotel Group into the existing design. This included a unique “Neighborhood Story” which became the guiding design direction to connect guests to the area and its distinct historical character. The research uncovered two subjects our design storyline focused on: the Silent Film Industry and the Modern Prairie School Architecture. The warm climate and exotic locations earned Jacksonville the nickname “Winter Film Capital of the World” producing over 30 silent film studios and over 300 films years before others began moving to Hollywood, California.
After a major fire in 1901, Henry John Klutho moved to Jacksonville and became a pioneer of modern American architecture, now called the Prairie School. After meeting Frank Lloyd Wright, Klutho led the a city-wide vision to rebuild that resulted in one the largest collections of Prairie style architecture outside the Midwest. This creative refresh project includes images, motifs and design details from these Neighborhood Story subjects.
New custom color schemes for this renewal project provides the public areas and guestrooms with a fresh design. This soft renovation included replacement of finishes, furnishings, accessories and artwork.
