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At PRIME AE, our team members discover fulfilling and impactful work that makes a difference in their lives.

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Explore our impressive track record of achievements, awards, and professional affiliations, solidifying our position as recognized industry leaders.

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Downtown Jacksonville Master Plan

Downtown Jacksonville Master Plan

Broadening the Downtown Appeal

The Downtown Investment Authority (DIA) stands as the governing body overseeing the Community Redevelopment Area (CRA) for Downtown Jacksonville. This vibrant area symbolizes civic pride and serves as a lasting introduction to both residents and visitors.

Under our team’s guidance, three distinct downtown redevelopment plans underwent consolidation, weaving together competing visions into a cohesive, pragmatic approach. This effort involved the active participation of citizens and civic leaders, allowing for the identification and prioritization of streetscape enhancement zones. The focus extended to the city’s engagement across various spatial scales, aiming to enhance downtown’s allure and foster its evolution into a thriving urban hub.

The master planning document acts as a market-oriented blueprint, offering guidance for policy considerations needed in steering downtown Jacksonville’s economic expansion. This strategic action plan not only influences design and public infrastructure enhancements but also supports private-sector revitalization initiatives. Additionally, it provides a stable framework for the city’s growth, making sure that the direction doesn’t pivot with each local election. The annual benchmarking of all projects solidifies a community-endorsed vision, while maintaining the adaptability necessary for successful implementation of the action plan.

Client / Owner

Downtown Investment Authority

Key Features

Key Feature
2,503 acres
2,365 dwelling units

Project Achievements

Every project we undertake serves as a wellspring of knowledge and experience, feeding our collective growth and paving the way to optimize outcomes, leverage efficiencies, foster collaboration, and advance innovation. Throughout the journey of this project, these accomplishments have been instrumental in its overall success and have fortified our collective expertise.

We’re Excited For The Future We Can Build Together

For more than a decade, we’ve been delivering solutions for the places we live, learn, laugh, and grow. Give us a call to learn how we can help you.